UK to remove irritating cookie pop-ups on post-Brexit data plan

UK to remove irritating cookie pop-ups on post-Brexit data plan

The UK has set out a plan to roll back data protection obligations and cookie consent boxes in a bid to boost business and research.

A planned data reform bill will reduce “burdens on businesses to deliver around £1bn ($1.23bn) in cost savings” over ten years, the Department for Digital, Culture, Media said. and Sports in a statement outlining the legislation on Thursday.

The announcement criticized the EU’s “highly complex” General Data Protection Regulation and promised a “crackdown on red tape, bureaucracy and pointless paperwork” to “reap the benefits of Brexit.”

Small UK businesses will no longer be required to have a data protection officer and complete “extensive impact assessments”. Internet users will have the option to opt out rather than having to opt out of the collection of cookies, which track users across the Internet. The government said the change will reduce “the irritating checkboxes that users currently see on all websites.”

As Britain breaks away from the bloc and faces legal action from Brussels for threatening the Northern Ireland protocol, Prime Minister Boris Johnson will have to balance apparent opportunities against the risk of jeopardizing a key deal signed last year that guarantees data flows between the UK and the continent. which has a clause that allows periodic revisions.

A DCMS spokeswoman did not immediately respond to a request for comment about maintaining a “data adequacy” agreement.

The bill also increases fines for harassing call and text perpetrators, and says researchers won’t need to be as specific about why they collect data: they could rely on prior consent for “cancer research,” instead. instead of getting a new approval for your particular study, for example.

The government will also be able to exercise more control over the country’s data watchdog, the Information Commissioner’s Office. Culture Secretary Nadine Dorries will have to approve their legal codes and guides before they are presented to Parliament.


Thalla Lokesh is the founder of Technicalwebhub. He is an expert in Search Engine Optimization, and Social Media Marketing. He is a Professional Blogger. He has worked in Website Development, Blogging, Search Engine Optimization, and Online Marketing for the past couple of years.

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